Boutiques often thrive on finding items that customers can’t get anywhere else. Oversized headwear could be the answer for many of these shops. “Hats for big heads“ have been overlooked for years, but the demand is there and growing fast because people’s head sizes are getting bigger all the time. Boutique owners who are on top of this trend early can draw in new shoppers and keep their regulars excited for these new items in your store.
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Why Are Customers Looking for Bigger Hats?
Although you might not hear it, many customers leave hat displays disappointed. The “one size fits all” is a common lie in the headwear industry and never does fit all. A cap that squeezes the head or a beanie that refuses to stay down are common frustrations for people with larger size heads and make them give up on hats altogether. The availability of hats for big heads is a big problem because boutiques don’t take the time to stock XXL and XXXL hats. But those stores that do signal to their customers that we see you.
The Boutique Advantage
Large retail stores overlook niche sizing, leaving boutiques room to move and lead the way. Think about your customer who has never been able to wear a hat since they were a kid, then walk into your store and finally put on a hat that fits. This will create a loyal customer who will praise your store to all their friends and family as well. With small marketing budgets, stories like these will help your store thrive.
How to Display Hats for Big Heads in Store
Presentation is everything and with hats for big heads you can make it very noticeable by putting a big head hat next to a regular size hat so they can see and then try on the difference. You can pair these hats with other clothing in your store so they can imagine themselves in the entire outfit. By treating big head hats as a fashion statement you will normalize them and also sell other items that match.
Tell the Story in Your Boutique
Share the story of why you decided to start carrying hats made for bigger size heads. Maybe you’ve noticed customers struggling with fit and size of hats and wanted to expand inclusivity in your store. It turns a simple accessory into something that matters to your customers.
Seasonal Hats
A boutique can rotate their oversized hat selection to match the season keeping your displays fresh. For Spring and Summer, lightweight fabrics, like mesh caps will keep customers cool. A wide brimmed hat worn on a sunny day will create walk around shade. In the fall felt or wool hats are excellent to display and easily styles with fall wardrobes. In the Winter oversized beanies and trapper hats with warm lining will look chic in your display.
Wholesale Opportunities for Big Head hats
You don’t need to start from scratch to offer hats for big heads. The first step is to ask your current suppliers if they offer larger hat sizes. If they do not, explore specialty big hat stores that only focus on bigger hat sizes. You can start with a single style and this allows you to test customer demand without overcommitting. This could put you ahead of other boutiques that are missing this growing category.
Final Takeaway
Hats for big heads is not a passing trend, they are a chance for you to embrace larger head customers and offer something rare in the marketplace. By pairing hats with seasonal clothing and showing the difference in size to other hats you carry in your store, you can make them into a great seller for your store. But it is not just about selling a hat, but creating moments for your customers when they try on a hat, smile, and finally feel seen.
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